My music-subscription pitch nixed by Steve Jobs

He's likely had a portion of fascinating experiences, not the smallest amount of which was a discussion with Steve Jobs not far off from six years before whilst Hirschhorn got to pitch the Apple first in command on a music-subscription service.

In the same way as he tweeted this morning, referring to a measure whilst he was chief digital official of MTV Networks: "Once inclined Steve Jobs with the aim of melody [subscriptions] were opportunity and with the aim of iTunes + MTV perform it."

The response from Jobs was, "Jason, you are a good chap, but all your ideas are in the wrong."

Hirschhorn's recollection comes in the same way as subscription melody services are getting masses of attention. The U.S. Is aimed to get the drift contemporary offerings from Google and Spotify, in the same way as well Apple, sometime this time. Apple is purportedly working on a contemporary cloud melody service with the aim of would torrent melody from Apple's servers to users' Internet-connected policy. The roadblock Street Journal reported recently with the aim of Apple would relinquish the streaming melody from the MobileMe platform.

Revise 7:49 a.M. PT: Hirschhorn answered the e-mail I sent in the sphere of response to his tweet. Here's what did you say? He remembers not far off from with the aim of sunlight hours with Jobs:

It was me, front line Toffler (president of MTV Networks melody Group), Tom Freston (CEO of MTV-parent company Viacom), and Jimmy Iovine (music producer, chairman of Interscope-Geffen). It was Jimmy who introduced us to Jobs, and we flew up to Pixar to function gather him. I'm a artifact chap, so it was thrilling meant for me. If you're a artifact chap, Steve Jobs is the chap you poverty to gather. He was incredibly gracious and good.

We had been thinking up ideas not far off from how we may well do with Apple...So, I let somebody have him my views on the opportunity of melody, and I was every time huge on subscription services. He listened and afterward he thought, "Jason, you seem like a good chap, but your ideas are all in the wrong." He was so dull and funny, the in one piece space burst into laughter.

Soon, he takes us on a tour of Pixar and shows us selected clips of the film they're working on, and in the same way as we're walking around the beautiful Pixar campus, Freston turns to me and says: "Don't discussion in the sphere of the subsequently discussion." We laughed.

Hirschhorn didn't hang his cranium in excess of the piece of evidence with the aim of single of his heroes didn't permit with him. He continued to believe subscription services are a better way meant for consumers to achieve melody. But he wanted to understand why Jobs didn't.

Apple knew they didn't allow to function into subscriptions by the side of the measure for the reason that they had such a colossal control [in downloads]. You watch Apple, they move whilst they need to move. I remember looking by the side of the economics, and the amount of money Apple might allow made on a subscription service would allow been a lesser amount of than the money they were since on download revenue apiece user by the side of the measure.

But next years of double-digit growth, sales of song downloads are absolutely. It seems everybody in the sphere of the melody industry is predicting with the aim of consumers willpower like better to give a miniature fee to access melody stored in the sphere of the cloud. Plethora of critics of this perfect say introduce somebody to an area don't poverty a person acting in the same way as a gatekeeper to their melody and with the aim of if not you own the bits on your cruel drive, you're a moment ago renting tunes.

Hirschhorn thought he understands this, but he says subscription services willpower win if they can wait on up an adequate amount of benefit to consumers to offset these concerns, such in the same way as offering users mobility, social indoctrination and the sincere worth.

And, who knows? There's every time the possibility Apple might come up to up with a recipe rebuff single has anticipated, and with the aim of meets needs consumers didn't even know they had.

"I'm in the same way as huge a fan of Steve Jobs in the same way as I am of some of my favorite film directors or else ballplayers," Hirschhorn thought. "I've watched Apple meant for years. Ultimately, I think Apple thinks with the aim of they are the ones with the aim of help consumers decide what did you say? They like. They get the drift themselves in the same way as the ones who create products with the aim of introduce somebody to an area poverty. I don't think Apple does a portion of marketplace trying, for the reason that asking a consumer what did you say? They want--a portion of time they don't know. Apple innovates."

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Steve Jobs’ Example tells us something

Meant for introduce somebody to an area like me, and the other 28 million living with tumor, introduce somebody to an area like Steve Jobs are incredible role models. Whilst I was undergoing chemotherapy three years before, I was often tempted to think “why me?” But afterward I asked myself, “Why Steve Jobs? Why slice open Armstrong?” And I reflected on the remarkable things with the aim of they went on to complete next their medicine. Their inspirational instance helped me added than I can say.

Steve Jobs chooses not to discussion not far off from his tumor. He prefers to focus on his do. We ought to respect his preference.

Whilst someone is not well, the carry on mechanism they need is a portion of introduce somebody to an area making a fuss not far off from it. And if someone chooses to keep their vigor matters to themselves, their wishes ought to come about respected. Rebuff single has a sincere to know not far off from a person else’s therapeutic condition.

Discussing someone’s vigor status in the sphere of shared, and speculating not far off from their prognosis is disrespectful, and unnecessarily no.

Whilst I got sick and underwent chemo, I was fortunate in the sphere of with the aim of I was able to persist my sunlight hours duty, running a miniature commerce. What did you say? Made this on the cards meant for me was the strength, decisive thinking and encouragement of my category, contacts and colleagues around me, who were open-minded an adequate amount of to focus on what did you say? I may well perform, more readily than on what did you say? I may well not.

Nothing of us are immune from sporadic bad health. Single in the sphere of six introduce somebody to an area globally willpower come about diagnosed with tumor by the side of selected stage in the sphere of their life. (One in the sphere of three in the sphere of the US.) All of us need to come about prearranged the deep space to urge well, in the sphere of our own way, and with the help of qualified therapeutic professionals.

If you know someone who is living with tumor, the superlative way to help them is to focus on the positives, let somebody have them the deep space to differentiate you in the same way as much or else in the same way as tiny in the same way as they go for, and come about initiate minded not far off from what did you say? They are able to complete.

2011 promises to come about one more amazing time meant for Apple. Let’s focus on with the aim of and and leave the oncology to the professionals.

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Report: New Apple store will be opened in Grand Central

Apple is purportedly planning to initiate its largest-ever retail put in storage in the sphere of fresh York's entire Central Terminal.

Citing "a source close to the company," Cult of Mac now thought it set Apple strength of character progress to an interior notice in the sphere of the subsequently month or else so more or less the fresh retail location. Apple is thought to maintain chosen entire Central to celebrate the 10th anniversary of its at the outset put in storage opening.

The put in storage, which strength of character initiate in the sphere of the fall, strength of character purportedly be present the chief Apple put in storage in the sphere of the humankind whilst complete. At present the company's chief retail put in storage is the Regent Street put in storage in the sphere of London by the side of more or less 25,000 settle feet, according to ifoAppleStore.Com.

Entire Central is host to 68 shops--including Kenneth Cole, Banana nation, and Swatch--and has 35 spaces to munch.

Apple at present has four retail locations in the sphere of fresh York City: Fifth possibility, SoHo, superior West region, and West 14th Street. The company has in excess of 300 food worldwide.

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Hope against hope Apple become aware of publishing execs 'technologically innocent'?

While there's rebuff deficiency of colonize criticizing Apple's fresh App put in storage subscription service, a little executives by the side of main media companies are still unsure what did you say? To think.

A little thought Apple's table to allow app publishers to push subscriptions in favor of the at the outset occasion through the iTunes App put in storage was a step in the sphere of the real direction. Others proverb many of Apple's fresh food in favor of app sales, which include a undertaking with the aim of publishers offer their superlative subscription fee by the side of the App put in storage, the same as the newest way in favor of the company to grab other control of online media.

Single on the cards argue in favor of why consequence was so miscellaneous was with the aim of Apple didn't get ready the media humankind in favor of what did you say? It intended to offer. Apple was likely to roll dazed a subscription service, reliable, but the company doesn't appear to maintain sought every before time criticism from a little of the nation's top media companies. An executive by the side of a top newspaper thought leaders near were huddling in the sphere of the afternoon to try to understand the worth of Apple's notice. A director by the side of a media conglomerate thought nearly everyone companies would maintain tested consequence by running the table ancient top publishers or else vacant open. Not Apple.

In the sphere of a Rolling Stones interview, Steve Jobs called melody industry leaders 'technologically not guilty.' How strength of character he locate magazine and newspaper execs?

(Credit: Rolling Stone)

The magazine and newspaper sectors are amongst the nearly everyone affected by today's notice. Since the iPad went on transaction carry on spring, Apple has mostly restricted their app sales to discrete issues. But they aren't the lone industries with the aim of ought to guess dazed whether the iPad and the App put in storage are at present a viable option.

Companies such the same as Netflix, the Web's top movie-rental service, and Spotify, a standard European streaming melody tiresome to progress to the jerk to the United States, may well be present enforced to start paying Apple 30 percent of the subscription fees they see to it that from the App put in storage, although with the aim of sounds fractious to believe in the sphere of Netflix's legal action. Netflix's distribution exchange ideas at present includes other than 200 policy and the company boasts other than 20 million paying subscribers.

The iPad and the tablet marketplace, on the other furnish, are still before time in the sphere of their development and soon a superfluity of iPad competitors strength of character unveiling. Netflix may well conceivably smack Apple's anxiety away by announcing with the aim of somebody signing up in favor of Netflix via the App put in storage would be present enforced to give 30 percent more--thanks to Apple.

So, which company needs the other other? Spokesmen in favor of Netflix and Spotify didn't respond to interview desires.

The deal

Here's a connect of questions: If Apple execs didn't run the fresh food ancient immense media companies, can Apple be present reliable how they strength of character respond? What did you say? If Apple succeeds lone in the sphere of pushing them into the arms of Amazon or else one more competitor?

By the side of at the outset glance, Apple appears to maintain yielded ground to magazine and newspaper companies. The Cupertino, Calif.-based Apple thought publishers at present maintain the capability to push subscriptions through the App put in storage, which they didn't maintain or else. Someplace Apple just the once took 30 percent from each app transaction, the company at present says publishers can push their iTunes apps on their own sites or else elsewhere and Apple won't expect a cent.

But if Apple became other flexible in the sphere of a little areas, it didn't shunt near sufficient on other of great consequence issues, such the same as the sharing of customer in a row, say observers. In the sphere of previous talks, Apple refused to furnish in excess of customer data, such the same as names and e-mail addresses, to publishers. At present the company says it strength of character share info with publishers lone if a subscriber permits it. With the aim of is suspect to reach far sufficient to appease a little publishing companies, experts thought.

In the sphere of other ways, Apple became even other restrictive. The company strength of character rebuff longer allow apps to include relations to other app-selling sites and established a most-favored residents specification. Publishers with the aim of push their iTunes apps from their own sites or else third-party net food ought to offer the same fee, or else a lesser amount of, by the side of iTunes.

Net pundits howled in excess of this single. A little suggested Apple is tiresome to stick prices, and even The barrage Street Journal speculated with the aim of the company may well be present attractive antitrust study.

Tablet kings

A little newspaper publishers suspect Apple is tiresome to lock them into the App put in storage and is "setting itself up the same as a toll taker," according to Joshua Benton, director of Harvard's Nieman newspaper journalism Lab who formerly worked in favor of the Dallas Morning News.

"It's disappointing to discover with the aim of in the sphere of chat in favor of the convenience of a 'Buy' button in the sphere of their iPad app," Benton wrote, "[publishers will] maintain to let somebody have up 30 percent of the revenue."

Benton in addition famous with the aim of Apple's offer to allow newspapers and magazines to keep the revenue generated from outside sales won't mean much. Newspapers already get pleasure from a correlation with elder audiences so converting them isn't a requirement. The iPad is aimed to help crowd-puller younger audiences, and they are likely to discover a fresh digital pamphlet, not from pick up a newspaper want ad but from decision it on the iTunes put in storage.

Whilst they execute, the newspapers ought to furnish in excess of 30 percent to Apple.

Rebuff doubt Apple and the iPad are the kings of the tablet marketplace, but the company is in addition taking a immense chance. Magazine and newspaper publishers won't like much of what did you say? Apple proposes, but it goes added than with the aim of. There's loads of distrust of Apple in the sphere of many media circles.

Unknown talks more or less Apple making a foray into a fresh area with no bringing up the melody industry. As soon as Apple all but took ownership of the melody sector's digital distribution, the company began dictating vocabulary on pricing, promotion and all but no matter which to boot with the aim of mattered. The top video companies maintain been looking in favor of an iTunes contender to untie Apple's grip in favor of 10 years.

Back whilst iTunes at the outset launched, Apple first in command Steve Jobs was dealing with melody industry executives who didn't maintain a allotment of tech ability. He just the once called them "technologically not guilty."

The question at present is, the same as magazine and newspaper publishers try to navigate the fresh tablet humankind with the aim of Apple helped to hearth, are they recently the same as "innocent."

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Sony preparing to release iTunes altogether?

It might not be present prolonged or else Sony turns its back on iTunes, if a fresh arrive from Australia's The Age proves to be present accurate.

According to the pamphlet, Sony is working intense on on getting its melody unrestricted streaming service to catch on with customers. Michael Ephraim, president of Sony PC Entertainment in the sphere of Australia, thought with the aim of the same as the service is rolled dazed around the humankind and it starts to obtain popularity, it might be present occasion in favor of Sony to think twice more or less its enterprise with Apple and iTunes.

"If we execute [get mountain take up] after that does Sony melody need to provide content to iTunes?'' Ephraim asked in his interview with The Age. ''Currently we execute. We maintain to provide it to iTunes the same as that's the format real at present."

He after that delivered a little fighting lexis, effective the pamphlet with the aim of "publishers are being held to ransom by Apple and they are looking in favor of other conveyance systems, and we are waiting to see to it that what did you say? The subsequently three to five years strength of character presume."

Sony at the outset announced melody unrestricted back in the sphere of September. In the sphere of December, the company launched the offering in the sphere of the U.K. And Ireland with 6 million songs to be had to jet. It combined with Universal, Warner melody set, and EMI, in the sphere of addition to delivering Sony melody Entertainment content on the service. It in addition includes tracks from self-regulating labels.

Melody unrestricted overheads more or less $6 apiece month in favor of unsophisticated service and more or less $15 in favor of premium service. Like Pandora, melody unrestricted lets users tailor their listening by indicating whether they like a song or else not. However, unlike Pandora's complimentary version, near are rebuff ads in the sphere of melody unrestricted. Sony's service in addition allows in favor of an unrestricted amount of skips.

Sony's eventual goal with melody unrestricted is to bring the streaming tracks to a slew of policy. At present, the service workings with the company's line of 2010 HDTVs, Blu-ray players, and PlayStation 3, amongst other products.

Ephraim called melody unrestricted a "new technology" in the sphere of his interview with The Age. And perhaps nearly everyone importantly, he told the pamphlet, it gives customers other "freedom," which stands in the sphere of stark contrast, he says, to Apple.

With the aim of sentiment was echoed recently by one more Sony executive in excess of a battle concerning the companies and e-books.

In the dead of night carry on month, Apple rejected a Sony purpose from ahead access to its App put in storage with the aim of would maintain permissible customers to bad buy e-books through Sony's bookworm put in storage. Apple thought by the side of the occasion with the aim of it requires developers to let somebody have customers the option to bad buy e-books "from inside the app," a receive with the aim of Sony took circulation with.

"It's the opposite of what did you say? We wanted to bring to the marketplace," Sony digital interpretation division President Steve Haber told The fresh York time as soon as the rejection. "We at all times wanted to bring the content to the same as many policy the same as on the cards, not single device to single put in storage."

However, whilst it comes to gaming, Sony isn't so willing to share its content with Apple.

Soon this time, Sony strength of character be present launching the PlayStation Suite, an offering with the aim of strength of character allow Android-based policy to fool around elder PlayStation games. In the sphere of his interview with The Age, Ephraim thought with the aim of PlayStation Suite was one more effort on Sony's part to start "opening up." Ephraim after that took the opportunity to fire one more shot in excess of Apple's bow.

"We're not the same as congested the same as Apple is," Ephraim thought in the sphere of the interview. "It's the at the outset occasion in the sphere of the gaming industry it's non-proprietary. With the proliferation of policy [PlayStation Suite] may well be present an indication of someplace things are vacant."

Based on Ephraim's robust lexis, folks "things" seem to be present course concerning a full-fledged war concerning Sony and Apple.

Apple did not without delay respond to application in favor of comment.

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Apple may be developing cheaper iPhone to fight Google

Apple is purportedly working on a new to the job line of iPhones, specifically tailored to take on cheaper phones using Google's machine.Citing a source who has seen the prototype, Bloomberg reports with the aim of lone iPhone sort would be present "cheaper and less significant than the the largest part topical iPhone." The new to the job sort is described having the status of being one-third less significant than current models.

The phone is not the solitary feature getting less significant -- Apple is looking to leave out the value and customer vow too.

Bloomberg says with the aim of Apple wants to promote the new to the job sort in support of $200 with no requiring the user sign a contract. Typically, wireless carriers require customers sign a two-year or else every now and then a three-year contract in the sphere of order to search out a overlook on a phone.

Reiterating rumors with the aim of give birth to been around in support of various clock, the turn up besides says with the aim of Apple is working on a dual-mode iPhone with the aim of would composition with GSM and CDMA networks.

Verizon Wireless began promotion the iPhone 4 these days. Analysts are predicting with the aim of the carrier may well promote roughly 8 million iPhones in the sphere of 2011.

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Verizon iPhone 4 reveal 'world mode' chip, redesigned antenna

Teardowns of Apple's Verizon iPhone 4 bring to light a Qualcomm "world mode" flaw and redesigned satellite dish, between other modifications to the heretofore AT&T-only phone.

Both iFixit and UBM TechInsights encompass taken apart the phone exposing extra than a a small number of non-trivial changes.

Foremost of these changes is the Qualcomm MDM6600 chip--a pioneer in place of an Apple phone. With the aim of is the same flaw that's being used in the sphere of the Droid Pro humankind phone, which enables the Droid to support both CDMA and GSM. But, in place of at this moment, with the aim of capability in the sphere of the iPhone remains a concealed, untapped would-be.

Other Verizon iPhone 4 iFixit teardown highlights:

Battery: The battery can stay disinterested "fairly simply after you get out of Apple's pesky Pentalobe screws," iFixit whispered.

Satellite dish: An other notch in the sphere of the satellite dish field on the genuine region of the phone is a consequence of the switch from GSM to CDMA. "Only instance resolve hint if this fresh satellite dish design helps combat the reception problems plaguing the GSM iPhone 4," iFixit whispered.

Make an exhibition of: The make an exhibition of congregation is special from the GSM iPhone 4. The mounting tabs are in the sphere of special locations in place of the two make an exhibition of assemblies. Outcome: The two assemblies are not exchangeable.

Rubber pads: Apple used custom-molded rubber pads concerning the chips and the EMI shields. "Presumably to conduct section and quell a few interference concerning analog and digital circuitry."

Chips: Other high-profile silicon, in the sphere of addition to the Qualcomm MDM6600, include Apple's A4 flaw (of course) and Texas Instruments touchscreen controller (343S0499).

The Verizon iPhone 4 earned a Repairability grade of 6 barred of 10, iFixit whispered. Aside from the battery's maddening Pentalobe screws, "other components are connected mostly with regular screws, with some degree of handle of tabs and adhesives."

IFixit in addition comments with the aim of the SIM tag and SIM tray were the lone user-serviceable parts in the sphere of the AT&T iPhone 4. "Sadly, at this moment the Verizon iPhone does not contain a few user-serviceable parts."

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Reported that the CDMA version has been redesigned Apple iPhone 4 antenna

February 8, according to foreign media reports, Apple products because of reputation in dismantling the iFixit site said on Monday, Apple released for the Verizon Wireless CDMA version of iPhone 4 mobile phones, the antenna has been redesigned to avoid the iPhone 4 mobile phone the original problem of dropped calls occur again.

iFixit in the report that the new iPhone 4 handsets using chips from Qualcomm, which allows iPhone 4 Verizon Wireless's CDMA network in the run. But iFixit also found that Apple is using this Qualcomm chips, but also can support other wireless technologies.

In June 2010 Apple released iPhone 4. Soon have the user response, cover the phone when they hand the lower part of the time, iPhone 4 signal quality greatly reduced, because the phone's antenna design flaw. At first, Apple tried to play down the matter, but more and more users are beginning to question the performance of iPhone 4, Apple and even encountered several class action lawsuits. Soon after, "Consumer Reports" announced that is not recommended to buy iPhone 4, the hubbub of the "antenna door" come to a turning point. Two days later, "Consumer Reports" published an article criticizing Apple once again, forced the latter to hold a press conference on this issue. To quell consumer dissatisfaction, Apple announced the iPhone 4 users will be provided free of charge for all mobile sets. This policy continued until the end of September, Apple is expected to spend 175 million dollars for this.

However, "Antenna door" problem does not affect the sales of iPhone 4. Third-party evaluation agencies have found that using the CDMA version of iPhone 4 phone rarely dropped the issue, but the problem in AT & T's iPhone 4 phones still exist. iFixit CEO Carl Wayne (Kyle Wiens) said, in essence, CDMA version of iPhone 4 phones have the antenna has been redesigned. Wayans said, although some adjustment is in order with the CDMA network compatible, but the other reflected the Apple iPhone 4 mobile phone antenna was improved. Wayans says, "I do not think iPhone 4 CDMA mobile phone network requires that the antenna adjustments," but he said more tests needed to test CDMA version of iPhone 4 signal has been improved. He said, "Obviously, since last summer, Apple iPhone 4 of antenna problems put a lot of experience."

Verizon Wireless previously announced that starting from February 3 to allow consumers to make an appointment in the CDMA version of its Web site on iPhone 4. Verizon web site has recently started on the site scheduled countdown. From February 3, users can book on the Verizon Web site iPhone 4. To Feb. 10, Verizon version of iPhone 4 will be officially on sale. Apple also said then, from February 9 started selling Verizon version of iPhone, the next day and then in the physical store outlets. Apple said on Feb. 9 online booking CDMA version of Apple iPhone customers can choose delivery, you can also go in the February 10 self pick the store. CDMA version of iPhone 4 mobile phone market, Apple will end with the AT & T in the United States three and a half of the exclusive partnership. In addition, Best Buy, Wal-Mart on sale from Thursday CDMA version of iPhone 4.

iFixit found, CDMA version of iPhone 4 Qualcomm chips used in mobile phones, in addition to support for CDMA, the same can also support AT & T and other carriers using the HSDPA technology. However, because the other has not yet possess the necessary technology, the phone is still not in the AT & T's network to run. Droid Pro Motorola mobile phones are also used with a Qualcomm chip.
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